Project Narrative

Have you ever been to a record store? Smelled the aged scent of the vinyl sleeves? Listened to the scratch of the needle on the vintage record playing in the background? Seen the vibrant colors of the graphic work that went into creating an identity for every cover? Carefully strum through each album behind the one in front, just to find that perfect blend of old and new to you? There is something so expressive and nostalgic about visiting a record store, and these are the feelings that Aldaskeller Wine Co. will capture. While you will still have the record-listening experience, you will be strumming through natural wine to learn just which one you will be dancing to this week.

Hints of vibrant colors and textures will accent the space through greenery, record album covers, and some accent finishes, but the main attraction will be the wine. Natural wine can be known for its vibrant tones of orange, red, and pink, and we will create a soft, neutral space so that the wine is truly the focus of the experience.